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News Item

03.51 |


News Item: is a factual text which informs the readers about events of the day which are considered newsworthy or important.
Social function of news item is: to inform readers, listeners or viewers about events of the day which are considered newsworthy or important

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By _Try Antomo_

Passive Voice

03.47 |

Passive Voice is very popular use, both in everyday conversations and in reading books. In the Indonesian language sentence is known as a verb beginning with di-(written, given, scolded, etc.). In the active sentence we may say so:


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Offering

03.38 |

Definition of Offering :
1. The act of making an offer.
2. Something, such as stock, that is offered.
3. A presentation made to a deity as an act of religious worship or sacrifice; an oblation.
4. A contribution or gift, especially one made at a religious service.


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Invitation

03.29 |

Most spore invitation are in the farm of question they often begin with will,would,would you like to,would you care to,etc

1) Offerins invitation

  • Would you like to come to the restaurant this evening?
  • Will you join us?
  • Would you care to have dinner with us tonight?
  • Could you come to a party at my place tomorrow?
  • I wander whether you would care to come on a picnic with us next week?

Accepting invitation
  • Yes,I’d love very much.
  • Thank you.
  • Yes,with pleasure.

Reffusing
  • If you don’t mind,i’d rather not.
  • Thank you,i’m busy,may be next time.
  • I have got another appointment.
  • I’m sorry.
  • I’ve lost to work to do.

2) Invitation Verbal
Example:
  • We want to invite you to come to our house
  • Can you come to my restaurant?
  • Are you free tonight?

Accepting
  • I like that
  • That sounds good
  • Thank you for inviting

Refusing:
  • I like that but I can’t
  • I’m very sorry for not able to come
  • Sorry, I’m very busy

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By _Try Antomo_

Asking Information

03.10 |

Asking Information There are a number of formulas used when asking for information in English. Here are some of the most common:
  • · Could you tell me…?
  • · Do you know…?
  • · Do you happen to know…?
  • · I’d like to know…
  • · Could you find out…?
  • · I’m interested in…
  • · I’m looking for..




These two forms are used for asking for information on the telephone:
  • · I’m calling to find out…
  • · I’m calling about…

Here are some sample phrases and sentences for asking information in English
1. What is this? This is a tableThis is a table
2. What is that? That is a chair.
3. What’s this? It’s a pen.
4. What’s that? It’s an apple.
5. What are these? These are pencils.
6. What are those? Those are books.
7. Where is Mr. King? He is over there.
8. Where is Ms. Knight? She’s (right) here.
9. Where’s Johnny? He’s in the house.
10. When’s the movie? It’s at 9:00.
11. When’s lunch? Lunch is at noon.
12. How is the food? It’s delicious.


Information about company
  • What does your company do?
  • What is your specialty?
  • What do you specialize in?
  • What is your main line of business?

Information about products
  • Could you give me some (more) information on this?
  • What can you tell me about this (product)?
  • Tell me about this one/model.

Information about Price
  • What are you asking for this?
  • What does this sell for?
  • How much is it?
  • How much does it run?

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By _Try Antomo_

Giving Instruction

02.47 |

DEFINITION: GIVING INSTRUCTION IS AN EXPRESSION THAT IS USED IN ORDER THAT OTHER PERSON DOES WHAT WE INSTRUCT OR REQUEST.

GIVING INSTRUCTIONS:
- FIRST(YOU). . . .
- THEN(YOU). . . .
- NEXT(YOU). . . .
- LASTLY(YOU). . .
- etc.


SEQUENCING:
- BEFORE YOU BEGIN, (YOU SHOULD). . .
- THE FIRST THING YOU DO IS. . . .
- I WOULD START BY. . . .
- etc.


STARTING OUT:
- AFTER THAT. . .
- NEXT THING YOU DO IS. . .
- THE NEXT STEP IS TO. . .
- etc.


CONTINUING:
- THE LAST STEP IS. . . .
- THE LAST THING YOU DO IS. . .
- IN THE END
- WHEN YOU'VE FINISHED. . .
- etc.


ASKING FOR INSTRUCTION:
- HOW DO YOU. . . (DO THIS)?
- HOW DO I. . .?
- WHAT IS THE BEST WAY TO. . .?
- HOW DO I GO ABOUT IT?
- WHAT DO YOU SUGGEST I PROCEED?
- WHAT IS THE FIRST STEP?


THE EXAMPLE EXPRESSIONS OF GIVING INSTRUCTION:
- OPEN YOUR BOOK!
- CLOSE THE DOOR, PLEASE!
- BE QUIET, PLEASE!
- MOVE THE CHAIR!
- OPEN THE WINDOW!
- PASS ME THE SUGAR, PLEASE!
- STAND UP, PLEASE!

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ADVERTISING

02.44 |

More of advertising 


DEFINITION: Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company.


In short, Advertisement is : Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed.


Function of advertisement :
• Promotion
• Communication
• Information


In making an advertisement keep the following points
1. Language of advertisement :
• Using the correct or suitable words.
• Using the interesting and suggestive expression.
• Using positive expression 
• Text of advertisement should be directed to the goals.

2. Content of advertisement :
- Objective and honest
- Brief and clear
- Not mocking to group or other producer.


Mobile Billboard Advertising
Click Here
Mobile Billboards are flat-panel campaign units in which their sole purpose is to carry advertisements along dedicated routes selected by clients prior to the start of a campaign. Mobile Billboard companies do not typically carry third-party cargo or freight. Mobile displays are used for various situations in metropolitan areas throughout the world, including:


• Target advertising
• One day, and long term campaigns
• Convention
• Sporting events
• Store openings or other similar promotional events
• Big advertisements from smaller companies

Public service advertising
Click Here

The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology, energy conservation, and global warming.

Commercial advertising
Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, magazines, newspapers, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is commercial advertising.


Covert Advertising
Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, Vaio, and cars are featured in recent James Bond films, Casino Royale.

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